The best stories make us feel like they’re speaking directly to us. We see ourselves in the storyline and we can identify with the characters.
Brand stories are no different. When we feel like a company/brand understands us, when we feel it is talking to us directly, that it knows what we like and what we need… we almost always engage.
Make your customers feel like you care about them, or more precisely, every one of them. Make them feel like you are talking to them, one person at a time.
That’s how your brand wins.