When you’re presenting your idea (either as a website, a powerpoint deck, a pitch, or your elevator pitch) be like Q for James Bond.
Q never gives Bond something he doesn’t use, and EVERYTHING that he gives Bond, Bond uses.
Imagine “packaging” your ideas into an “IDEA KIT”.
Identify two problems:
1: the problem that you’re trying to solve, and
2: the problem people will have in understanding/accepting your idea.
And then package an IDEA KIT that will solve those problems.
There is only so much stuff that you can fit into the kit, and you have to make sure that you’re putting in everything that is needed for the mission (solve the 2 problems), and ONLY what is needed.
“Right. Now pay attention, 007. I want you to take great care of this equipment.”