You’ve got a great idea. You’re ready to show it to the world… but then you discover that people don’t engage with it.
You may be experiencing what is called “THE CURSE OF KNOWLEDGE”
If you work in a corporate environment (especially in Italy!!) you will be very familiar with this. People use jargon all the time and present their ideas in a way that assumes everyone knows what they’re talking about.
The problem is that once we know something it becomes very hard to imagine not knowing it. We have a hard time conveying a message because we can’t re-create the state of mind we had when we learned it or came up with it.
Our knowledge has “cursed” us.
If you want your idea to be heard, try to simplify your message and your language until you think everyone can understand it.
And then simplify it some more!
But that doesn’t mean to dumb it down as if you were talking to stupid people. That’s just patronising.
Simplify, clarify, get to the point and don’t assume anything!
I think it was Steven Pinker who said it best (as he often does):
“Treat people as though they are as smart as you, but not as informed”